How Many Brands Are Already Using AI in 2023? It’s More Than You Would Think.
Why You Should Not Pause Digital Marketing Efforts Amid Virus
Why You Should Not Pause Digital Marketing Efforts Amid Virus We as Americans have found ourselves in an unprecedented time in recent weeks. It seems more and more restrictions are being placed on businesses and the public each hour. Restaurants and bars closing, restricted business operating hours, and manufacturing plants closing their doors for weeks […]
3 Best Ways To Find Anyone’s Email in 2019
In 2019 you can find anyone’s email if you’re willing to look hard enough. Let’s face it, people want to build an email list the easy way; buying the lists that are relevant to their product or service. In writing this I’m going to assume that you’ve already checked contact pages and “about†sections on […]
SEO Copywriting: How Hard Can it Be?
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial shoes. If they looked at your website, how long […]
2 Free Tools for Page Speed in 2020
Why Site Speed Is an SEO Ranking Factor in 2020 https://www.youtube.com/watch?v=xQu6DTHbJBs&lc=z22kybm45lnpu352pacdp43bjlk2w21wqd3ytaeqwptw03c010c
Family Business: It’s All About Balance
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the family for talent. One component of your initial business […]
Your Ads: Up for Auction?
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists of many factors, including your actual bid […]
Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
Mid-Year Checkup: Your 2019 SEO Efforts So Far
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals. Let’s assume that one […]
Image SEO is everything. And So Are Images.
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the pictures are about. And you want […]