RankBrain: Not Just Science Fiction
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is constantly at work, delivering scary-accurate search results. The term ‘machine learning’ in a general […]
To Pop or Not to Pop: Pop-up Ads and Conversion Rates
You’ve probably never heard anyone exclaim how much they love it when their screen is overtaken by pop-up ads. And everyone has their pop-up blocker enabled on their browser. So why do pop-up ads still exist? Because they actually do work. Well-placed and well-timed pop ups can translate into higher click-through rates and conversions. You […]
SEO Strategies: What Works, What Doesn’t
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine algorithms, and improved electronic information sharing. Marketing professionals need a steady hand to hit […]
Socially Acceptable: How Online Behavior Drives Profits
Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature to believe that, if a lot of other people feel a specific […]
Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
Google Al For Digital Marketers in 2019 | 3 Changes You Need To Make Now
Google Al For Digital Marketers in 2019 will change the way you see the industry We have reached a period in our generation where technology is slowly seeping into the micro moments of our daily lives. Whether it’s utilizing Google Home to order a pizza, ask the weather, look at our calendar, or just browsing […]
Digital Marketing Trends For 2019 with Google AI
In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage future customers and clients. Staying […]
How to Use SEO to Generate More Leads
Almost every wise company or site uses SEO to boost their lead generation. It’s a long-term investment into your business that can give you great results and turn your site into a successful web page. But before we dive deeper into SEO and better lead generation, let us first define what those terms are and […]
How to Differentiate Between a Good and a Bad SEO Company
Just like how there are bad and good cosmetic companies in the industry, SEO-related companies are no exemption to this. Even though SEO is pretty much linear with its function, there are still companies that provide better services as compared to others. If you choose poorly, it might affect the success rate of your site. […]