Paid Media Specialist

About Guardian Owl and the Nest

We’re Guardian Owl, a marketing and AI company in Louisville. We run a family of brands we call the Nest: GO Digital, a core agency; GO AI (AI workshops, events, and consulting); GO Studios (founder content subscription); and GO Intel (website visitor identification technology) — serving founders and operators of high-revenue businesses.

Our promise to clients is translation: we find the real problem, then fix it. This role is where a lot of the fixing happens.

What You’ll Do

You’ll build and run paid campaigns across the full stack: Google Ads and PMax, Meta, and streaming — Hulu, CTV, and wherever attention moves next. Not managing a team that builds them. Building them:

• Audience architecture and creative trafficking
• Pixel and conversion setup
• Budget pacing
• The daily optimization that separates campaigns that work from campaigns that ran

You’ll report to our Director of Paid Media Intelligence and work alongside our Account Managers, who diagnose what each client needs. Your job is to make the media portion of the answer true. Some weeks that means heads-down builds; other weeks, you’re in the room presenting results, because you can explain what happened in a campaign better than anyone who didn’t build it. Expect a real mix of both.

What Needs to Be True of You

You’ve personally built and managed campaigns on Google and Meta at meaningful budgets, and you’ve bought streaming Hulu, programmatic CTV, or both. You know that platform certifications are table stakes and judgment is the job: when to trust the algorithm and when to override it, when a creative is tired versus when the audience is wrong.

You’re fluent in the numbers behind the dashboards — CPM to CPA to ROAS to the client’s actual revenue — and honest about them, including the weeks they’re ugly. Our clients stay because we tell the truth about performance; you’ll need to be constitutionally incapable of hiding a bad week behind a vanity metric.

You’re in Louisville or close to it. We work hybrid — some days together, some remote — and you’ll join client conversations often enough that being here matters.

How You’re Paid

Performance reviews are tied to the campaigns you run and the clients who renew because of them.