How Website Security Affects Your Search Rankings
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure†message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL (Secure Sockets Layer) is security technology for establishing an encrypted […]
Alt Text on Images: Why It Matters in 2019
Alt Text on Instagram Images: Why it Matters in 2019 How much time do you spend looking at photos each day? Whether it’s on LinkedIn, Facebook, Instagram, or Snapchat the average user in the US spent 49 minutes a day in 2018 stimulated by visuals. Business’s tell me everyday “they don’t need to focus their […]
Search Local, Buy Local: Why local SEO (search engine optimization) Efforts are Important
Business owners usually consider their web presence to be global in nature. However, a strong local SEO effort is paramount to small business owners. Local customers are instrumental in helping you build a name in the market, whether that market encompasses a single zip code, an entire state, or the whole continent. According to Google, […]
Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
The Future of Influencer Marketing
As effective as traditional marketing is, it can’t always provide brands with the much-needed publicity they want to succeed in this fast-paced generation. Now that technology is continuously advancing, businesses of all shapes and sizes have developed and innovated ways to approach consumers and customers. One method that has grown with the rise of technology […]
The Dos and Don’ts of Social Media Optimization
When it comes to search engine optimization, it is hard to imagine its existence without social media. The two have been used together so consistently that it is almost impossible to imagine one without the other. And why is that? The two concepts go hand in hand together to develop and construct an online presence […]
Google Al For Digital Marketers in 2019 | 3 Changes You Need To Make Now
Google Al For Digital Marketers in 2019 will change the way you see the industry We have reached a period in our generation where technology is slowly seeping into the micro moments of our daily lives. Whether it’s utilizing Google Home to order a pizza, ask the weather, look at our calendar, or just browsing […]
Digital Marketing Trends For 2019 with Google AI
In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to properly engage future customers and clients. Staying […]
Importance of Social Media Marketing in 2019
Living in this modern world, a lot of things have changed and adapted. Instead of the classic ways of advertising and marketing mix such as newspapers, radio, flyers, and television, there is now a rise in posts, display banners, and sponsored articles. Scrolling through your social media feeds has evolved from practicality to real, purposeful […]
Creating Content And Optimizing
People nowadays make the common mistake of creating content for their websites without any intention of optimizing for search engines. When in fact, creating content for any website requires the consideration of using keywords and any other factor needed for successfully optimizing content for search engines. One way to improve brand recognition and increase your […]