4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage

Search engine news louisville ky

The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account for the new ways people are searching. If there is […]

Keyword Research for SEO in 2020

SEO Keyword Research 2020

Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases related to your business that users type into search engines. […]

Mid-Year Checkup: Your 2019 SEO Efforts So Far

SEO 2019 checkup tools

Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals. Let’s assume that one […]

Utilizing SEO to Connect the Online and Offline Worlds

Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to create the path between the web and the front door. Let’s look […]

The Future of Influencer Marketing

As effective as traditional marketing is, it can’t always provide brands with the much-needed publicity they want to succeed in this fast-paced generation. Now that technology is continuously advancing, businesses of all shapes and sizes have developed and innovated ways to approach consumers and customers. One method that has grown with the rise of technology […]

Importance of Social Media Marketing in 2019

Living in this modern world, a lot of things have changed and adapted. Instead of the classic ways of advertising and marketing mix such as newspapers, radio, flyers, and television, there is now a rise in posts, display banners, and sponsored articles. Scrolling through your social media feeds has evolved from practicality to real, purposeful […]

Key Functions of an SEO Firm

Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results. Higher SEO means that the earlier and more frequent a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO differs from local […]

The Best Alternative Keyword Research Tools

keyword research services

Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and medium […]