Utilizing SEO to Connect the Online and Offline Worlds
Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to create the path between the web and the front door. Let’s look […]
Three Easy Ways to Research Keywords for Amazon
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON! It’s one of the largest search engines in the world for products. Most […]
Think like your customer (and all of those other clichés are true)
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to think like them. You need to get […]
Advantages of Outsourcing your SEO (search engine optimization) Efforts
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because you have a passion […]
What’s in a Title, Anyway?
Job titles, and most certainly, what a job title entails, vary widely from company to company. Even industry-specific classifications – such as Coder, Developer, Programmer, or Software Engineer – are not consistent in the Information Technology field. Not to oversimplify it, but these titles might best be viewed in a hierarchal sense. A Coder is […]
Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
Most Common SEO Mistakes E-commerce Sellers Make | SEJ
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn’t always work for well for your e-commerce business. E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine. And as such an important purchase channel, you would […]