by Jenna | Mar 10, 2023 | search engine optimization
It seems that ever since the public release of ChatGPT last November, public and, importantly, professional interest in artificial intelligence has increased. Industry insiders have been predicting for some time now that AI is a field that is going to grow and grow....
by Jenna | Aug 27, 2019 | Digital Search, Google Ads, Google Adwords, Google AI, Google News, Google Trends, Google Updates, Paid Search, PPC, search engine optimization, Search Engines, SEM, SEO, Website Speed
Named Top 50 PPC Blogs and Websites For Pay Per Click Advertisers in 2019 Being considered on any top ppc blog in this day in digital age is remarkable, there are so many good ones! With so much information out there Guardian Owl Digital chooses...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Allison | May 13, 2019 | Audience, Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Adwords, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, PPC, search engine optimization, SEO, strategy
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine...
by Allison | Feb 14, 2019 | PPC, SEO
In the spirit of love’s holiday, let’s take a closer look at how SEO and PPC make the perfect pairing for your company’s marketing efforts. First, let’s start with a profile of each element: PPC: My full name is Pay Per Click, but just call me PPC. You don’t have to...
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