According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition,
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these
Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage
Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can
In the current technological era, SEO (search engine optimization) and PPC (Pay Per Click) are two major effective marketing techniques. Business vendors from all segments
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence.
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search
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