How to get started with local SEO
Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys. […]
A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving […]
6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies […]
How to make sure your local search marketing is up to scratch | Search Engine Watch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business†refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service […]
An integrated approach: From SEO to PPC and beyond
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]
SEO: 10 Things Every Small Business Should Do
Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small […]