SEO Copywriting: How Hard Can it Be?
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial shoes. If they looked at your website, how long […]
Family Business: It’s All About Balance
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the family for talent. One component of your initial business […]
Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
Mid-Year Checkup: Your 2019 SEO Efforts So Far
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals. Let’s assume that one […]
Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
App Store SEO: The Inbound Marketer’s Guide to Mobile – Moz
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App Store Search Engines Let’s dive into search in the app stores, […]
SEO is a Long-Term Investment- Marketers Feel Pressure
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction. When you start at a new company as the SEO specialist or pick up a new client, […]
Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos
[G o o d] Morning #digital friends! Not sure where we’d be without ☕ï¸????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently […]
Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends
The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver. According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy S7 Edge, which will reportedly […]
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]