by Jenna | Apr 22, 2020 | Google Ads, Google News, Google Shopping Ads, Google Trends, Google Updates
The search term “Froggle” started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered “free listings” in the United...
by Jenna | Oct 12, 2019 | content is king, Digital Asset Management, Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google AI, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, Paid Search, Search Engine Marketing, search engine optimization, SEO
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Jenna | May 23, 2019 | Digital Audience, Digital Search, Ecommerce, Google News, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, SEO
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure” message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL...
by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
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