6 Digital Marketing Strategies You Need To Adopt In 2020 Â
If you haven’t already! Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without it. This kind of thinking is troubling since implementing […]
How To Determine The Right PPC Advertising Budget
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?†The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to help companies determine how much to […]
This script automates adding any AdWords data to a Google spreadsheet
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming […]
The Many Faces Of Marketing That You Must Know – GroundReport
Whether you have just started a business or have been running an established business for years, you spend a lot of time thinking about the different ways you can market your business. Today, you can do marketing without any boundaries. With internet at hand, you could have your products and services marketed in any corner […]
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to partners and acquired by Search Engine Land, the Google Compare Team told Compare partners on Monday night that the product will […]
Mark Cuban’s Big Idea to End the Apple Encryption Battle
The FBI is pressuring Apple to help the agency bypass the iPhone’s security features to unlock the San Bernardino terrorist’s smartphone. Here’s Mark Cuban’s thoughts on the matter. Mark Cuban, entrepreneur and owner of the basketball team the Dallas Mavericks, says Apple is doing the right thing by refusing to build special software to help […]
App Store SEO: The Inbound Marketer’s Guide to Mobile – Moz
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App Store Search Engines Let’s dive into search in the app stores, […]
SEO is a Long-Term Investment- Marketers Feel Pressure
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction. When you start at a new company as the SEO specialist or pick up a new client, […]
Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends
The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver. According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy S7 Edge, which will reportedly […]
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]