Facebook Steps Past Controversy and Into the Future with a Brand New Name Meta
Staying Strong in the Digital Dark: How to Maintain an Online Presence During Social Media Outages
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”3px||1px|||”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”3px|||||” custom_margin=”|auto|-62px|auto||”][et_pb_column _builder_version=”4.9.10″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”0px|||||”] The social media outage yesterday impacted online giants like Facebook, Instagram, and Whatsapp, shutting these sites down for a record time, lasting around six hours in total. Though this may have spawned jokes galore about people’s dependency on […]
Seven Steps to Social Success in 2021
Family Business: It’s All About Balance
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the family for talent. One component of your initial business […]
Your Ads: Up for Auction?
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists of many factors, including your actual bid […]
Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
Boosting Search Results Through Instagram
Instagram is the social media app where business and personal interests weld for most users. Not as business-heavy as LinkedIn, and not as casual as Twitter, Instagram is the perfect platform for increasing your brand in creative, eye-catching ways. People aren’t opposed to seeing brands and businesses trying to grow their customer-base, but dry LinkedIn-esque […]
Socially Acceptable: How Online Behavior Drives Profits
Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature to believe that, if a lot of other people feel a specific […]
Email Marketing Can Boost SEO Results
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A well-managed email address book affords you a great deal of control, or […]
Instagram: Your New Business Partner
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing budget. But while creating an Instagram account may not be expensive, you […]