3 Major SEO Steps for a Website Relaunch – Search Engine Journal
You’ve had the same site for years. Finally, you get the funding for a new one. The team’s been working together for weeks and you’re finally ready to re-launch. Where do you start? The website relaunch process is a critical time for SEO. It  involves planning, transition, and post-launch phases of activities to ensure that […]
Don’t Fall Into These SEO Traps
What is the most underestimated SEO strategy, yet is so effective? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. There aren’t many strategies in SEO that are truly “underestimated†any more. The industry has matured quite a bit, and there’s […]
A Mantra for SEO in 2017: Combining Old and New
When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just for the sake of going viral and sometimes in order to […]
6 Business Types That Reap the Most Reward from Local SEO
National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth is, there […]
How to Get Your SEO and Content Teams to ‘Play Nice’ Together
The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing optimization efforts. Related:Â The 7 Worst Reasons for a Content […]
Why UX is pivotal to the future of SEO
Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX). At the end of the day, what is good […]
3 SEO Trends That Matter In 2017
From mastering the basics of local SEO optimization to keeping tabs on Google’s ongoing algorithm changes, staying on top of SEO trends is enough to give any brand whiplash. Trust me. I’ve seen it. And it ain’t pretty. Sure, your company has covered the basics: you’ve claimed your Google listing for local search optimization, you’ve researched geo-specific […]
3 Tips on Becoming a Pay-Per-Click Expert
Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of the future of internet usage. However, online advertising has been, is and will almost definitely continue to be an integral part of […]
Five Quick Tips to Boost Your SEO in 2017
It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicated process, though. New year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on your business goals and […]
Will Facebook Instant Articles Affect SEO | SEJ
Let’s explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website. At first glance, Facebook Instant Articles may not seem like they will have a huge impact on SEO. After all, the purpose of Facebook Instant Articles is simply to create a […]