3 Reasons Your SEO Efforts Are Failing
Implementing a search engine optimization strategy isn’t enough to get you on the first page of Google’s search results. Even with an SEO plan in place, there is a good chance it isn’t working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted […]
7 Ways to Online Improve Engagement With Visual Content
It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. […]
What Kind Of Content Generates The Most Links For Business Owners?
Good link building has developed around the idea of earning links with great content. Here are a few ideas on how your content marketing can earn links, improve SEO and grow your business. There’s a lot of uncertainty today about link building. In some cases, it’s a great thing for SEO and online visibility, but in others, […]
How to Use Influencers for SEO and Content Marketing
Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here’s how! By now, you’ve undoubtedly heard the term “influencer marketing,” and you’ve probably thought about adopting it as a strategy. But you may not know the full scope of the strategy, […]
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can […]
Top 4 Keywords Every Brand Should Monitor
Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the marketers’ lives, becoming common practice in no time. And […]
Pinterest Introduces Search Ads, Here’s How They Work
Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,†said head of […]
3 Steps For Mobile SEO Success
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success: Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to […]
How to Create a Benchmark to Measure Content Marketing ROI
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here’s how. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% […]
SEO: Be Community-centric to Earn Links | Practical Ecommerce
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you sell to take action. While search engines use hundreds of signals to determine rankings, relevance and authority are dominant factors. Because your company controls the […]