52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on? The Search Engine Journal Twitter community shared their insights on what percentage of their overall marketing is digital. Let’s take a look at the results. According to a survey sent out to Search Engine Journal’s Twitter audience, 52% […]
Marketing Video: SEO Basics and Quick Tips
For many businesses and marketers, writing and publishing content on their own website—and guest articles and posts on others—is at the top of their priority lists. A major goal of producing great content is getting on the first page of Google search results. Unfortunately, with millions of search queries per minute, it’s not that easy. […]
5 Strategic SEO Moves to Increase Your Website’s Rankings
For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary. However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics that can help you achieve your revenue goals. 1. Write original content You’ve probably heard […]
Factors determining success in mobile SEO in 2017
With the advent of handheld devices, more and more people depend on these products to stay connected and navigate the virtual world. Suffice it to say, many people are mobile-first in their online usage. Recently, the ‘mobile-first indexing’ concept of Google changed the manner in which SEO companies planned and organized their SEO and online optimization […]
How Important Is SEO to the Success of Your Business?
The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way or another, but one factor is constant: SEO’s usage is on […]
3 Simple Ways to Build a Winning SEO Strategy on a Shoestring Budget
Search engine optimization can be overwhelming to many small businesses and startups. This aspect of online marketing can be even more intimidating if you have a small marketing budget and can’t throw money at your marketing strategy like your largest competitors can. Fear not! I am here today to let you know that you can […]
How To Develop A Search Marketing Campaign That Generates Organic Leads
Organic traffic, the dream of every marketer, usually pays off if you create useful content for your audience and promote it. But if your web pages aren’t visible in the search engine results pages (SERPs), your audience can’t see your product, let alone purchase it. To build a business that thrives, you need to develop the […]
7 Steps to Publishing Search Engine-Friendly Content Consistently
Bill Gates once said, ‘content is king.’ And he’s right. In a survey by the Content Marketing Institute/MarketingProfs, researchers found that 80 percent of B2B marketers have a strategy for content marketing, among these, 32 percent are documented while 48 percent are not documented. Content marketing really is in the forefront of online marketing that […]
7 PPC mistakes that’ll burn through your marketing budget
As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your startup’s marketing dollars could very easily determine whether or not you’re one of the 50 […]
How to Set up a Killer PPC Campaign
Pay-per-click (PPC) advertising is one of the most simple ways to promote your business online. In a nutshell, a PPC campaign is an online ad that charges you based on how many people click on your ad. While the concept sounds straightforward, launching a successful PPC campaign can sometimes feel like you are trying to […]