Family Business: It’s All About Balance
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the family for talent. One component of your initial business […]
What Matters Most for SEO in 2020
What matters most to SEO in 2020 may surprise you. Just like everything in life, good things take time. Despite the many myths you may still be hearing about SEO in 2020, most are just that, myths. Watch the video above to learn about what really matters to SEO in 2020.
Mid-Year Checkup: Your 2019 SEO Efforts So Far
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals. Let’s assume that one […]
Image SEO is everything. And So Are Images.
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the pictures are about. And you want […]
Bigger Isn’t Always Better (Sometimes Less is More)
The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be robust and relevant in order to […]
SEO Strategies: What Works, What Doesn’t
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine algorithms, and improved electronic information sharing. Marketing professionals need a steady hand to hit […]
Socially Acceptable: How Online Behavior Drives Profits
Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature to believe that, if a lot of other people feel a specific […]
Email Marketing Can Boost SEO Results
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A well-managed email address book affords you a great deal of control, or […]
Instagram: Your New Business Partner
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing budget. But while creating an Instagram account may not be expensive, you […]
SEO is a Big Deal for Big Business
Last week, we focused on SEO (search engine optimization) for small businesses, so this week, we’ll take a look at the challenges of SEO for large corporations. The biggest challenge for big corporations is that they’re … well … big. Every keyword and Meta tag counts, no matter how many there are to map on […]