From Stuck to Standout in 2025: How Cautious Leaders Are Regaining Their Edge in the Digital Marketing Arena
Another quarter draws to a close, and the numbers tell a familiar story: digital marketing traffic is flat, competitors keep climbing Google’s ranks, and the promise of online-driven growth feels just out of reach. Leadership teams across industries are no strangers to hard-won success, but navigating today’s digital battleground brings a different kind of challenge, […]
The Benefit of YouTube Advertising: Is It Worth a Businesses Time & Effort?
The Benefit of YouTube Advertising: Is It Worth a Businesses Time & Effort? Online video content isn’t just the future of advertising- it’s already here. As the second largest search engine in existence after Google, YouTube receives 3 billion search queries a month. This presents a huge opportunity for small and medium sized businesses who […]
LinkedIn Marketing & Your Business in 2020
LinkedIn Marketing & Your Business in 2020 For a very long time, we were very skeptical about LinkedIn and certainly LinkedIn as it applied to businesses. Truth be told, much of our skepticism came from lack of knowledge and an understanding of growth opportunities. Upon further research and discovery, we learned that having a company […]
Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
Boosting Search Results Through Instagram
Instagram is the social media app where business and personal interests weld for most users. Not as business-heavy as LinkedIn, and not as casual as Twitter, Instagram is the perfect platform for increasing your brand in creative, eye-catching ways. People aren’t opposed to seeing brands and businesses trying to grow their customer-base, but dry LinkedIn-esque […]
6 Digital Marketing Strategies You Need To Adopt In 2020 Â
If you haven’t already! Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without it. This kind of thinking is troubling since implementing […]