by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategiesagencies can...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were...
by Guardian Owl | Mar 1, 2018 | Digital Insights in 2020
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that This is not supposed to be just another keyword research post. This post is about going beyond raw search...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t...
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