Your Ads: Up for Auction?
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists of many factors, including your actual bid […]
RankBrain: Not Just Science Fiction
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is constantly at work, delivering scary-accurate search results. The term ‘machine learning’ in a general […]
What does SEM mean to you?
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly referred to as ‘organic traffic’ – and paid online search activities. The latter […]
Google Al For Digital Marketers in 2019 | 3 Changes You Need To Make Now
Google Al For Digital Marketers in 2019 will change the way you see the industry We have reached a period in our generation where technology is slowly seeping into the micro moments of our daily lives. Whether it’s utilizing Google Home to order a pizza, ask the weather, look at our calendar, or just browsing […]
SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking […]
7 e-commerce SEO trends we’re seeing in 2016
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEOÂ (and e-commerce in general) […]
Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google
Video used to be confined to a TV screen in the living room. If people wanted to watch the game, snuggle up with a romantic comedy, or see what was happening in the world, they picked up a remote and flipped through the channels. Mobile has changed all of that, allowing viewers to tune in […]
Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos
[G o o d] Morning #digital friends! Not sure where we’d be without ☕ï¸????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently […]
Super Bowl Ads drove 7.5 incremental searches for Advertisers
Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi, “Commander” won the top spot. Â Four of the top […]