Pay-Per-Click Marketing: Using PPC to Build Your Business
Pay-per-click marketing is easier and more cost-effective, and delivers stronger results, with WordStream’s PPC management software. What is PPC? Read to find out. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning†those clicks organically. You know those sponsored ads […]
How to Generate Leads from SEO
SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready to purchase. However, by utilizing search optimization solely for the purpose […]
8 SEO Trends You Need to Pay Attention to in 2017
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. A new year means new SEO speculation and trends. While there are some components of search engine optimization that have worked for several years and will continue to work, there will always be new trends that […]
Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only recently learned of a Wikipedia page dedicated to inventors who were killed […]
What is SEO?
“So what actually is SEO?” “How do you get started in SEO?” As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing! Â Search Engines make algorithm changes constantly and at Guardian Owl Digital we help our clients experience ROI from, keep up with, […]
P&G Shifts Marketing Dollars to Online, Mobile
Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. P&G chief executive A.G. Lafley said the consumer products giant’s digital spending on things like […]
My Grand Experiment: Turning Off AdWords
As I explained in my last post, I recently found myself with a surprising new problem: all the work we can handle. Because our backlog of orders is as high as I want it to be, I decided to take the opportunity to run an experiment: What would happen if I stopped running Google AdWords? […]
Seven Ways to Make Pay-Per-Click Pay
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it rise within a search engine’s organic, or […]
The Actual Impact of PPC on Sales
Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site visits were incremental to organic results. It’s important to […]