How to use Google’s new demographic targeting for search ads | Search Engine Watch
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. […]
Organic SEO Is Not Enough For You online business To Rank High In Search Engines
Why organic SEO is not enough and if you want to rank high in search engines you need to do more to grow your online business without just relying on social media Are you wondering if you should invest in Search Engine Optimization (SEO) to grow your online business? Just Google “Is SEO dead?†and […]
Be a mad scientist to be more successful in local SEO
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a […]
What is SEO?
“So what actually is SEO?” “How do you get started in SEO?” As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing! Â Search Engines make algorithm changes constantly and at Guardian Owl Digital we help our clients experience ROI from, keep up with, […]
Why Cyber Monday SEO Strategy Starts Weeks in Advance | PerformanceIN
Doesn’t it seem like shopping for the holidays arrives earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. But this isn’t anything new. During the last few decades, consumers have become accustomed to the mania that surrounds “Black Friday,†arguably the most popular shopping day of the year. […]
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,†as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]
Social Media: A Power Tool In The SEO Toolbox | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
Can Visual Search Change SEO for E-Commerce? | SEJ
Visual search might never replace text-based search, but in an industry that relies on images to appeal to its audience, it’s a trend to watch out for. Earlier this year, Nemanja Darijevic, Creative and Development Director of Pixel Road Designs, joined SEJ ThinkTank to talk about the future of visual marketing. In his talk, Darijevic […]
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,†as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]
Most Common SEO Mistakes E-commerce Sellers Make | SEJ
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn’t always work for well for your e-commerce business. E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine. And as such an important purchase channel, you would […]