Tag: sem

Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos

[G o o d] Morning #digital friends! Not sure where we’d be without ☕️????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently […]

Made with Code – Girls share their stories of Love

Things you LOVE are made with CODE. Less than 1% of girls study Computer Science; I want to make a difference in changing that statistic. From fashion, film, technology, etc. things you love are Made with Code. – Some statistics to think about- -In the United States, 74% of girls express interest in ScienceTechnology, Engineering, […]

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies

Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]

Super Bowl Ads drove 7.5 incremental searches for Advertisers

Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi, “Commander” won the top spot.  Four of the top […]

Google and Deep Learning

W I R E D  just released a pretty cool article about Google Search’s artificial intelligence.  Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a […]

Why Guardian Owl Digital Marketing

Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky.  Check out why you should choose us to handle your paid search!

Google Gives Away Free Ads to Fight Radicalism

Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism. ——> A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist” queries, and “divert” users to anti-extremist or anti-radical content and sites instead. Fighting […]

How do Google Search Engines Work?

GOOGLE developes a deep learning neural network program. Thats a useful network program. All of our consultants and campaign managers are Google Certified and we take a lot of pride in educating our clients on not just their search campaign, but how search engines work. When you type in a search query in Google, Yahoo, […]