Everything you need to know about visual search (so far)Â
Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s […]
What we learned from SEO: The MovieÂ
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: […]
This script automates adding any AdWords data to a Google spreadsheet
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming […]
How to Use Semantic SEO for Higher Rankings
How to Use Semantic SEO for Higher Rankings Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? By focusing on semantic SEO. What is Semantic SEO? Semantic SEO is the process of building more meaning into the words you use […]
Going Local for 2017: Local Search Engine Marketing Strategy
If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices†article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess everything up again. There are many different strands of […]
10 Pinterest SEO Tips That Will Set You up for SuccessÂ
10 Pinterest SEO Tips That Will Set You up for Success Pinterest has slowly developed into a profitable social media channel for savvy marketers. It boasts an engaged base of more than 150 million monthly usersand provides a refreshing alternative to Google, Facebook, and Amazon. However, it still represents something of an untapped opportunity for many […]
Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive [Infographic]
If you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective. In fact, many of them will tell you this traffic generation method is dead. Others will tell you it’s outdated and obsolete, but the overall consensus will be SEO […]
The Many Faces Of Marketing That You Must Know – GroundReport
Whether you have just started a business or have been running an established business for years, you spend a lot of time thinking about the different ways you can market your business. Today, you can do marketing without any boundaries. With internet at hand, you could have your products and services marketed in any corner […]
Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
Entrepreneur magazine contributor, Mike Templeman, shares his thoughts on the SEO snake oil being solicited by top agencies and advertisers alike. Â SEO takes time and like Mike references, there is no “overnight” fix or silver bullet that can take you to the top. ———–> Don’t get burned by a snake oil salesperson when it comes […]
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to partners and acquired by Search Engine Land, the Google Compare Team told Compare partners on Monday night that the product will […]