Mark Cuban’s Big Idea to End the Apple Encryption Battle
The FBI is pressuring Apple to help the agency bypass the iPhone’s security features to unlock the San Bernardino terrorist’s smartphone. Here’s Mark Cuban’s thoughts on the matter. Mark Cuban, entrepreneur and owner of the basketball team the Dallas Mavericks, says Apple is doing the right thing by refusing to build special software to help […]
App Store SEO: The Inbound Marketer’s Guide to Mobile – Moz
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App Store Search Engines Let’s dive into search in the app stores, […]
Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends
The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver. According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy S7 Edge, which will reportedly […]
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]
Google and Deep Learning
W I R E D just released a pretty cool article about Google Search’s artificial intelligence. Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a […]
Why Guardian Owl Digital Marketing
Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky. Check out why you should choose us to handle your paid search!
Google Gives Away Free Ads to Fight Radicalism
Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism. ——> A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist†queries, and “divert†users to anti-extremist or anti-radical content and sites instead. Fighting […]
Google Core Algorithm Updated Continue
Hey Relax folks! The Google change this past weekend was just a core update, nothing penguin related. Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm†and “not Penguin.†Many webmasters are waiting for a Google Penguin update, and we are expecting it to happen early this year. […]
Biggest Advertisers Are Sending Their Dollars to Digital
By SYDNEY EMBER, NY Times March 18, 2015 The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday. The 10 biggest advertisers cut spending by 4.2 percent in 2014, to $15.3 billion from $16 billion a year earlier, […]