5 Reasons Clients Fire Their SEO Agency in 2020 (And How to Easily Avoid Them)
Is one or your clients about to split? Here are some common reasons clients decide to fire their SEO agency and actions you can take to prevent it. The agency-client relationship can be fragile. This can be especially true of SEO agencies, given the long-term commitment required to see optimal results. A lot can change […]
Improve Your CTR & Lower Your Cost Per Click
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do reguÂlarly that ensure your pay-per-click (PPC) campaigns remain healthy. 1. Ongoing management: checks. This part of managing accounts is relatively easy to carry out and is essential if the rest […]
Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated, and industry […]
How do explainer videos boost your SEO ranking?Â
How do explainer videos boost your SEO ranking? Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to create a social buzz. Explainer videos often contain captivating visual […]
How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to […]
Top 10 SEO Mistakes Affiliates Make
Affiliate marketing is powerful when SEO and affiliate goals all push in the same direction. But you have to avoid these 10 SEO mistakes. Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it’s also painfully clear that many affiliate marketers are missing out on substantial, sustainable growth […]
5 Tips for a Successful SEO Strategy for Your Business
5 Tips for a Successful SEO Strategy for Your Business The nature of business today requires a wide brand visibility to harness the best opportunities that show up in the market. Advancement in technology and changes in communication systems across the world give businesses great marketing opportunities through online platforms and search engine optimization. SEO […]
A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving […]
This ‘Unmeasurable’ SEO Metric Is Incredibly Important
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic, referring domain volume and so on. We have plenty of tools and data to […]
B2B SEO Requires an Integrated ApproachÂ
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO and other marketing tactics are integrated to help a B2B ecommerce company perform well in search engines. For B2C, SEO can perform as a […]