Are You Mobile First? Is Your Website?
Who would have guessed that by 2019, approximately 60% of web searches would come from mobile devices? It even feels weird sitting in front of a laptop typing that statistic, instead of on a phone. But the reality is that our lives are in the palm of our hands. We are no longer tethered to […]
SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
How to get started with local SEO
Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys. […]
How Mobile And Voice Will Drive SEO Engagement In 2018
Search-engine optimization is the offensive-line marketing play: unheralded, but full of subtle maneuvering and crucial to success. Here are six SEO pointers for content marketers for the new year, courtesy of Forbes’ experts. 1. Tattoo “MOBILE FIRST†on your body. “Given that over 50 percent of searches are now happening on mobile,†Richards said, “content […]
5 ways to improve your search engine marketing campaign
The coming year is going to be a landmark year for local SEO. Google has begun to roll out its mobile-first index, putting more focus than ever on mobile optimization. Mobile searches are intent-driven, with an immediate local focus at play. Local and national brands will reap big rewards by targeting users when and where they […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
How to Target Different Cities Without Hurting Your SEO
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it. City Pages: Good or Bad for SEO? Google became critical of pages that do not add additional value to a customer a few years ago. […]
Factors determining success in mobile SEO in 2017
With the advent of handheld devices, more and more people depend on these products to stay connected and navigate the virtual world. Suffice it to say, many people are mobile-first in their online usage. Recently, the ‘mobile-first indexing’ concept of Google changed the manner in which SEO companies planned and organized their SEO and online optimization […]
Facebook Pushes Advertisers to Speed Up Their Mobile Sites – WSJ
Facebook wants advertisers to speed up their mobile websites and plans to limit where and when ads appear across its service if they point users to slow-loading sites. Advertisers might soon find their ads aren’t delivered to mobile users with slow internet connections, for example, if their websites load slowly when users tap on those […]
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,†as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]