Search Local, Buy Local: Why local SEO (search engine optimization) Efforts are Important
Business owners usually consider their web presence to be global in nature. However, a strong local SEO effort is paramount to small business owners. Local customers are instrumental in helping you build a name in the market, whether that market encompasses a single zip code, an entire state, or the whole continent. According to Google, […]
How to get started with local SEO
Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys. […]
An integrated approach: From SEO to PPC and beyond
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]
Going Local for 2017: Local Search Engine Marketing Strategy
If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices†article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess everything up again. There are many different strands of […]
10 Things Your Competitors Can Teach You About SEO
Photo credit: Rawpixel.com/Shutterstock Original thinking in the business world can be of great help, but it doesn’t mean you shouldn’t learn from others. Remember the old saying, keep your friends close and your enemies closer? Well, this may sound sneaky, but learning how your competitors do their Search Engine Optimization (SEO) can… Original thinking in […]
4 things to note when optimizing for local SEO in 2017 | Search Engine Watch
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift […]
Be a mad scientist to be more successful in local SEO
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a […]