Three Easy Ways to Research Keywords for Amazon
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON! It’s one of the largest search engines in the world for products. Most […]
Stay on Top of SEO Trends for 2019
It’s never too early to prepare for the future, especially if you’re a business owner. Now that we are only a few months away from 2019, knowing the upcoming SEO trends will be helpful to guide you into another successful year. How many 2019 SEO trends are you following? What Is SEO? SEO or search engine […]
How to Select Effective Keywords for SEO
Search Engine Optimization, better known as SEO, is a new age marketing strategy in which the selection of specific targeted keywords impacts the visibility of a website in search engine results. SEO has become a deciding factor in the success of companies of all sizes and across all industries. In this article, we will discuss […]
The Best Alternative Keyword Research Tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and medium […]
SEO Strategies and Keyword Rankings: Mobile Versus Desktop
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and […]
How to use good ol’ PPC to support fun and creative branded content
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budgetis to examine how PPC can be used to support really fun and creative branded content. Branded […]
Intent-based keyword research: Let Google be your guideÂ
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or any of the other metrics […]
The 8 Things Most People Get Wrong About SEO
I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to incorporate it into my running campaigns. SEO is truly […]
How To Start An SEO Campaign With (Almost) No Money
If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of specialized contractors to help you execute the work could cost you […]
How To Write Compelling Ad Copy
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for years. […]