Optimize for voice search by keeping it short and to the pointÂ
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization […]
Google Images update: Captions added to images, pulled from the page title tagÂ
To add more context to image results, Google will now display a caption with images in mobile Images search results. Google Images search results continue to evolve — from the rollout of badgeslast summer to the related searches box this past December and the removal of the “view image†and “search by image†buttons last month. Google has been rapidly […]
10 Common Link Building Questions Answered
Search engine optimization (SEO) has been a historically intriguing and contentious subject, in part because of the misconceptions surrounding the strategy, and in part because of the many ways to approach its execution. One of the most contentious SEO elements I’ve encountered is link building—the process of placing or earning links pointed to your site to […]
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visitsÂ
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,†and headlines centering around brand safety issues and extreme content, it appears the actions taken by social sites to curb the influx of […]
15 SEO Myths That Just Won’t Die – SEO 101
In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies†or in this case “Zombie Myths.†Zombie SEO Myths Zombie SEO myths are myths that, despite being debunked over and over again, never seem to […]
Take Your eCommerce Store to the Next Level with These 5 AdWords Tips
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can take months to see results, running a PPC campaign can generate results overnight. One of the main platforms for this type of advertising is Google AdWords. AdWords will enable your website to […]
7 Factors Google Uses To Evaluate Links For SEO
Inbound links are one of the most powerful assets in the world of online marketing. Every link pointing to your website passes authority to your site, making it more authoritative and trustworthy in Google’s eyes. The higher your website’s perceived authority, the higher it’s going to rank in searches, which means more traffic and brand visibility. Thankfully, […]
9 Bad SEO Habits to Leave in 2017
As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating One Page for Each Keyword […]
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. Last week Google announced that the Google Assistant was available on 400 million devices. At the Consumer Electronics Show (CES) in Las Vegas this evening it announced an array new device partnerships. Rival Amazon is […]
Google Says Progressive Web Apps (PWAs) Have No Advantage In Search
A Google Webmaster Help thread has someone saying that his vendor is pitching him on making a PWA, progressive web app, for his web site, over responsive because Google prefers PWAs and will thus rank them better. Google’s John Mueller said this is false and said in plain English, “PWAs currently don’t have any advantage in Google […]