Tag: Google

4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility.   Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: […]

Be a mad scientist to be more successful in local SEO

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a […]

What is SEO?

“So what actually is SEO?” “How do you get started in SEO?”   As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing!  Search Engines make algorithm changes constantly and at Guardian Owl Digital we help our clients experience ROI from, keep up with, […]

Google Search Console improves Security Issues reports

The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues. Google announced they have improved the Search Issues report in the Google Search Console. Specifically, the reports now provide more specific explanations of the security issues detected by Safe Browsing. The types of security issues […]

7 quick SEO hacks for the SEO newbie

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]

Is a big Google search update happening? Chatter thinks so.

The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results. Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking […]

Five common keyword research mistakes you need to avoid | Search Engine Watch

Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often […]

Google tests showing an overall Health Score for AdWords accounts

The new features includes an overall score for search campaigns and a top-line checklist of opportunities. Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As […]

Why You Need A Google AdWords Consultant

Generating organic traffic and working your way up the search engine rankings takes time — possibly time you can’t afford. With the help of a Google AdWords consultant, you can fast track your way to the front page and start funneling that traffic you need in no time. If you’re considering managing your account without […]