Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems. Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.†But now we’re past the days of just radio, outdoor, print, […]
4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less […]
Five Reasons Why Entrepreneurs Should Consider SEO As An Investment
Small businesses can compete with large companies if they keep in mind that search engine optimization is a marathon, not a sprint. Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo […]
10 Awesome Evergreen Content Ideas for E-Commerce Websites
Beef up your e-commerce website with evergreen content. Here are some great evergreen content ideas and inspiring examples to grow your traffic and sales. E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. What is Evergreen Content? Evergreen content is basically a […]
What To Look Out For To Avoid A Google Penalty
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules for website (or blog) owners to follow for the proper optimization of their websites […]
How to Avoid 6 Common Web Design Mistakes That Hurt SEO
Whether you’re redesigning or working on a new website, never forget about critical SEO elements. Here are six common web design mistakes you must avoid. We can all agree that the best websites are designed for both users and search engines, right? That means you never should sacrifice beauty over function, or vice versa. Check your […]
5 Strategic SEO Moves to Increase Your Website’s Rankings
For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary. However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics that can help you achieve your revenue goals. 1. Write original content You’ve probably heard […]
Will Facebook Instant Articles Affect SEO | SEJ
Let’s explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website. At first glance, Facebook Instant Articles may not seem like they will have a huge impact on SEO. After all, the purpose of Facebook Instant Articles is simply to create a […]
Nine SEO techniques that take less than 15 minutes | Search Engine Watch
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, […]
Top 6 SEO ranking factors of 2016 | CIO
Google regularly makes major updates to it algorithms, and its SEO ranking factors have changed dramatically during the past years. A group of SEO experts and search pros share insights on how SEO rank has evolved and offer advice on how to keep up. Are links on other websites that point to your site an […]