Your Ads: Up for Auction?
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists of many factors, including your actual bid […]
What Matters Most for SEO in 2020
What matters most to SEO in 2020 may surprise you. Just like everything in life, good things take time. Despite the many myths you may still be hearing about SEO in 2020, most are just that, myths. Watch the video above to learn about what really matters to SEO in 2020.
Mid-Year Checkup: Your 2019 SEO Efforts So Far
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup of those goals. Let’s assume that one […]
Image SEO is everything. And So Are Images.
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the pictures are about. And you want […]
Bigger Isn’t Always Better (Sometimes Less is More)
The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be robust and relevant in order to […]
RankBrain: Not Just Science Fiction
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is constantly at work, delivering scary-accurate search results. The term ‘machine learning’ in a general […]
To Pop or Not to Pop: Pop-up Ads and Conversion Rates
You’ve probably never heard anyone exclaim how much they love it when their screen is overtaken by pop-up ads. And everyone has their pop-up blocker enabled on their browser. So why do pop-up ads still exist? Because they actually do work. Well-placed and well-timed pop ups can translate into higher click-through rates and conversions. You […]
How Website Security Affects Your Search Rankings
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure†message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL (Secure Sockets Layer) is security technology for establishing an encrypted […]
SEO Strategies: What Works, What Doesn’t
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine algorithms, and improved electronic information sharing. Marketing professionals need a steady hand to hit […]
Email Marketing Can Boost SEO Results
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A well-managed email address book affords you a great deal of control, or […]