Is a big Google search update happening? Chatter thinks so.
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results. Have you checked your Google organic search traffic this morning? If not, you may want to. It seems Google may have tweaked their search ranking algorithm, your site may be ranking […]
Search Engine Marketing – The ROI of AdWords Spend for B2B Firms : MarketingProfs Article
What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord […]
Five common keyword research mistakes you need to avoid | Search Engine Watch
Before you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, help you re-think your marketing strategy, and drive the right customers to your site. 1) Picking keywords that are irrelevant to your customers People often […]
5 PPC Tips for Startups on a Limited Budget
Startups that want to stay lean or have not been funded yet usually have a limited budget with every dollar needing to be accounted for. New businesses need to find creative ways to acquire new customers, and paid search can be an effective channel if it is done right. It is important that marketers learn to […]
Facebook Pushes Advertisers to Speed Up Their Mobile Sites – WSJ
Facebook wants advertisers to speed up their mobile websites and plans to limit where and when ads appear across its service if they point users to slow-loading sites. Advertisers might soon find their ads aren’t delivered to mobile users with slow internet connections, for example, if their websites load slowly when users tap on those […]
Google Takes on Uber With New Ride-Share Service
Google is moving onto Uber Technologies Inc.’s turf with a ride-sharing service to help San Francisco commuters join carpools, a person familiar with the matter said, jumping into a booming but fiercely competitive market. Google, a unit of Alphabet Inc., began a pilot program around its California headquarters in May that enables several thousand area […]
7 quick SEO hacks for the SEO newbie
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you. Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,†as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem […]
How brands are jumping on the Pokémon Go bandwagon: the good and the bad | Search Engine Watch
Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not […]
Facebook is getting into the biggest trend in ad tech: header bidding
Header bidding gives Facebook another opportunity to chink away at Google’s monopoly of the online display ad market It looks as though Facebook’s latest attempt to challenge Google in the online display ad market will be to get on board with the newest trend in ad tech — header bidding — according to The Information’s Cory […]
Google is cracking down on mobile pop-up ads
Websites with mobile pop-up ads, watch out. Google is cracking down on the “intrusive” advertising by knocking down those pages in its search results, the company said Tuesday. Any website that shows a pop-up ad that covers the site’s main content — whether right when the user gets to that page or while the user […]