7 Ways to Online Improve Engagement With Visual Content
It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world. Not only that, visual content compels audiences to stay on your website for longer. Moreover, people cannot help but get drawn towards visually-appealing content. However, engaging your audiences with it is no mean task. […]
What Kind Of Content Generates The Most Links For Business Owners?
Good link building has developed around the idea of earning links with great content. Here are a few ideas on how your content marketing can earn links, improve SEO and grow your business. There’s a lot of uncertainty today about link building. In some cases, it’s a great thing for SEO and online visibility, but in others, […]
How to Use Influencers for SEO and Content Marketing
Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here’s how! By now, you’ve undoubtedly heard the term “influencer marketing,” and you’ve probably thought about adopting it as a strategy. But you may not know the full scope of the strategy, […]
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can […]
Top 4 Keywords Every Brand Should Monitor
Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the marketers’ lives, becoming common practice in no time. And […]
3 Steps For Mobile SEO Success
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success: Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to […]
How to Create a Benchmark to Measure Content Marketing ROI
How do you measure the ROI of content marketing? First, you need to create a benchmark. Here’s how. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% […]
SEO: Be Community-centric to Earn Links | Practical Ecommerce
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you sell to take action. While search engines use hundreds of signals to determine rankings, relevance and authority are dominant factors. Because your company controls the […]
Pay-Per-Click Marketing: Using PPC to Build Your Business
Pay-per-click marketing is easier and more cost-effective, and delivers stronger results, with WordStream’s PPC management software. What is PPC? Read to find out. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning†those clicks organically. You know those sponsored ads […]
How to Generate Leads from SEO
SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready to purchase. However, by utilizing search optimization solely for the purpose […]