How to use Google’s new demographic targeting for search ads | Search Engine Watch
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. […]
Organic SEO Is Not Enough For You online business To Rank High In Search Engines
Why organic SEO is not enough and if you want to rank high in search engines you need to do more to grow your online business without just relying on social media Are you wondering if you should invest in Search Engine Optimization (SEO) to grow your online business? Just Google “Is SEO dead?†and […]
4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility. Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: […]
Be a mad scientist to be more successful in local SEO
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, and I have been a […]
4 Ways To Know If PPC Is Right For Your Business
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is important to carefully consider the pros and cons of PPC — and how […]
Eight Simple SEO Mistakes Killing Your Content Marketing
Search engines help you get new readers, viewers, and listeners for your content, but all too often you yourself are the reason search engines hold your content back from prominent positions in their search results pages. Search engines want to show the world your content, but not if you’ve made mistakes that undermine the user […]
4 ways you can improve your website conversion rate with SEO
Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business. Don’t […]
Why Should Every Business Need A PPC Management Expert?
SEO (Search engine optimization) and PPC (pay-per-click) are two very popular methods to market your business. As SEO technique can be slow, many of the businesses are investing their money in PPC advertising. This is one of the most effective ways to get top rankings on the search engine results page. Before implementing it in […]
 SEO or PPC: Which is better for your B2B brand?
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two of the most popular ways to increase brand awareness for your business. Because there is so much science that goes into both tactics, it’s easy for entrepreneurs and business leaders to really identify where to invest their dollars. Let’s spend time walking through the unique […]
E-commerce Companies Can Improve Revenue By Following These 5 Tips
E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning these simple strategies, please share them with anyone else who might benefit from them. It may even be someone inside your own company or […]