7 Content Types That Gain the Most Engagement & Links – Search Engine Journal
Which types of online content will net the most ROI? Here are a few key options that are worth every bit of time, effort, and investment you put into them. What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The world of content today is crazy, with volume (literally) growing […]
How to use Search Console for quick SEO wins | Search Engine Watch
There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them. Laura Hogan, Head of Search at Rice Media, shared her own tips at Brighton SEO on how to use Search Console. There are four […]
How URL hijackers are disrupting banks’ PPC campaigns | Search Engine Watch
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party […]
​The Best Case for Digital Marketing | Equities.com
When it comes to social media, nearly 70% of the population uses one of the top five platforms. I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship with cable a long time ago. […]
5 practical tips to improve digital marketing | Woodworking Network
It’s entirely possible for an entrepreneur to drive leads and sales through digital marketing if you’re willing to invest the time and energy to get your “digital act†together. Here’s 5 practical tips. Are you overwhelmed by digital marketing? SEO, PPC, SEM, Social Media, URL. What the heck does all this stuff mean? How do […]
3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical […]
5 ways your merchandising strategy is affecting SEO performance
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the […]
Actions You Can Take to Grow Your Business Online
You believe you’ve got an excellent business idea, and you have taken the basic steps to get it out to potential customers online. You have a killer website that makes a powerful first impression on visitors, and perhaps you’ve done some advertising to get it in front of people. Despite all of this, customers are […]
SEO Truths In 2017 And Beyond
Ah, the elusive world of SEO. For a profession and skill set that fits snugly (and beautifully, I should add) between data science and content marketing, many brands just aren’t sure how to approach SEO effectively, much less make it an integral part of their business and promotional strategies. Yet without fail, brands have been […]
4 things to note when optimizing for local SEO in 2017 | Search Engine Watch
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift […]