In the ChatGPT vs. Gemini competition, Google may have earned the edge with Gemini 3. It earned a coveted top spot surpassing on the widely watched LMArena leaderboard. So, should your business be using Gemini over ChatGPT? Here’s the answer: Google currently seems like the better long-term bet, but ChatGPT still has strengths and may grow stronger if OpenAI is able to become profitable.
The Five Most-Key Takeaways from This Blog Post
- OpenAI declared a “code red” shortly after the Gemini 3 release and attendant fanfare and hype. This incidentally recalls the famous “code red” that Google declared shortly after the public release of ChatGPT a few years ago.
- OpenAI’s CEO Sam Altman seems to want to deflect from the OpenAI vs. Google question by framing the A.I. race as Apple vs. OpenAI because of the emerging importance of hardware devices for A.I. use. (Some legitimacy here: if OpenAI loses the software race but wins with infrastructure and hardware for supporting A.I. from the software winner, which could be Google, then OpenAI may just be the fabled Apple killer Silicon Valley has been anticipating for decades.)
- Google’s history with A.I. innovation long preceding the release of ChatGPT indeed set it up to be one of the top competitors in the A.I. race. Its established talent pool and the academic-ish research culture of Google Deepmind that is legitimately prestigious explains Google’s ability to rapidly put out a lot of A.I. products while still, as well as the—oh, right—hundreds of billions of dollars in revenue that provide capex for A.I. investment as well as a safety net that makes Google able to “afford” to lose the A.I. race.
- ChatGPT is the new kid on the block and the biggest industry disruptor in Silicon Valley in recent memory—perhaps ever. The question is whether OpenAI can live up to the hype and sustain its momentum in product innovation amid pressures to become hugely profitable amidst its massive investments in compute, product development, and more.
- Business owners should be aware that OpenAI’s effort to improve ChatGPT and fast will leave other projects, like Sora, with less attention, perhaps hurting its prospects at offering the best-quality multimodal generators as Google continues at its furious pace.
The Significance for Business Owners
If your business has a ChatGPT Business or even Enterprise account, would it really be worth the switch to Gemini?
Maybe not, especially considering the A.I. race consistently sees dramatic changes in perceived standing among top companies.
However, if you want to choose the best A.I. to use for your business, you need to be in tune with what company is putting out the best A.I..
Quick aside: What is too often unmentioned in these A.I.-vs.-A.I. discussions is that you can just “main” one A.I. while still using the other A.I.s. But still, most business owners will be purchasing subscriptions to just one.
Is ChatGPT Better than Gemini?
Currently, apparently not, as upon release Gemini 3’s performance on benchmark tests outstripped that of ChatGPT.
This does not mean that ChatGPT is mediocre or anything, it’s just that Google made some leaps and bounds with this latest update.
However, the GPT-5.2 release does outperform Gemini 3 in certain areas, but really, more updates are to come and it’s safe to say that Gemini 3 won’t be the last Gemini update from Google. Expect incremental oneupmanship going forward.
What still may keep businesses coming back to ChatGPT is the number of API integrations as well as recent features like Instant Checkouts.
Some users also think that ChatGPT’s “character” or “voice” in text responses is better, especially in the GPT-4o responses (and apparently OpenAI is planning on bringing some 4o-style personality in updates to GPT-5). So, if your business relies on A.I. for generating written content and communications, whether it is blog posts or emails, ChatGPT may still take the cake for you.
And though Gemini’s user base is catching up in numbers to that of ChatGPT’s, 700 million ChatGPT users says a lot that the quality of it is still at a good-enough level for quite a bit of users.
That also means that businesses should be focusing on reaching customers through ChatGPT.
Is Gemini Better than ChatGPT?
Again, the benchmark scores kind of say it all: multimodal reasoning and long-context processing are two areas that Gemini 3 has top honors in.
So, if you are going to be using multimedia inputs with Gemini 3 as well as need complex in-depth analyses and conversations with the A.I., then Gemini is the top choice currently.
72.1% factual accuracy in information produced by Gemini 3 is also a notable improvement, especially as people are well aware of A.I. hallucination and A.I. trustworthiness.
Gemini 3’s multimodal capabilities allow for analysis of content with text and graphics mixed together, so if you want it to analyze all of the contents in a brochure, it can do so.
Some may raise the inherent integration of Gemini with Gmail and Google Drive as strengths. There is legitimacy to this claim despite the fact that ChatGPT connectors can connect to these data sources, but Gemini’s deeper and closer integration with Google platforms gives it the edge over ChatGPT.
To take the long view on this issue, read on.
The Long View on This Issue
What is still worth mentioning is that since Google is already fabulously profitable and wealthy, it is highly unlikely to have to make similar sacrifices as OpenAI when experiencing a “code red” to catch up.
Sacrifices like OpenAI cooling the brakes on research that leads to products with wow-factor like Sora.
Google, meanwhile, has the resources available to continue both the research and hard-driving product improvement for big-ticket products like Gemini.
The Last (But Not Least) Key Takeaway from This Blog Post
Going with Google could offer you better products in the long term, as it is poised to keep driving hard without having to climb a mountain from massive debt to profitability, which OpenAI must do.
Other Great GO AI Blog Posts
GO AI the blog offers a combination of information about, analysis of, and editorializing on A.I. technologies of interest to business owners, with especial focus on the impact this tech will have on commerce as a whole.
On a usual week, there are multiple GO AI blog posts going out. Here are some notable recent articles:
- For Businesses and Other Organizations, What Makes a Successful Chatbot?
- IBM Watson vs. ChatGPT vs. Gemini: How Will Each Affect Search Engines?
- Using A.I. to Find Resources for Business Owners
- How Would Restricting Open-Source A.I. Affect Business Owners?
- The EU’s A.I. Act Has Become Law: The Implications for Business Owners (Especially American)
In addition to our GO AI blog, we also have a blog that offers important updates in the world of search engine optimization (SEO), with blog posts like “Google Ends Its Plan to End Third-Party Cookies”.
GO Deeper on Substack!
If you want to get a bigger-picture view on where A.I. is and is headed, then check out our Substack to learn about emerging and dominant themes in the A.I. industry that affect all kinds of businesses!
