3 Masterful SEO Insights That Will Change Your Life
Some SEO insights offer incremental improvement. Others can change your life forever. We need both. But today I want to focus on three life-changing insights. As you can probably guess, these aren’t “tactics.†These are fundamental ways of looking at your discipline. You may even have heard some of them before. But if there’s one […]
SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers use search […]
6 Digital Marketing Strategies You Need To Adopt In 2020 Â
If you haven’t already! Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without it. This kind of thinking is troubling since implementing […]
How To Determine The Right PPC Advertising Budget
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?†The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to help companies determine how much to […]
Everything you need to know about visual search (so far)Â
Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s […]
What we learned from SEO: The MovieÂ
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: […]
This script automates adding any AdWords data to a Google spreadsheet
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming […]
SEO case study: Zero to 100,000 visitors in 12 months
You need more traffic. More visitors on your site means more impressions, more signups, more purchases, and more revenue. But how do you capture more search traffic in results that get more crowded, more diverse, and constantly evolve in how they are delivered? Through a strong SEO strategy. Today I want to share a process […]