Everything you need to know about visual search (so far)Â
Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance for the world’s […]
What we learned from SEO: The MovieÂ
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: […]
This script automates adding any AdWords data to a Google spreadsheet
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the most timing-consuming […]
SEO case study: Zero to 100,000 visitors in 12 months
You need more traffic. More visitors on your site means more impressions, more signups, more purchases, and more revenue. But how do you capture more search traffic in results that get more crowded, more diverse, and constantly evolve in how they are delivered? Through a strong SEO strategy. Today I want to share a process […]
What To Look Out For To Avoid A Google Penalty
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules for website (or blog) owners to follow for the proper optimization of their websites […]
Why Do Small Businesses Shirk SEO?
Plenty of small business marketers have embraced social media, but many are neglecting SEO, or search engine optimization. It’s a challenge to stay afloat as a small business today. Budgets are stretched and competition is stiff. Customers expect more and more. So why not embrace one of the most effective ways to grow your business? […]
3 Tips for Successful Content Marketing in the Age of Google RankBrainÂ
In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings. Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to […]
How to Use Semantic SEO for Higher Rankings
How to Use Semantic SEO for Higher Rankings Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? By focusing on semantic SEO. What is Semantic SEO? Semantic SEO is the process of building more meaning into the words you use […]
SEO Best Practices For Every Page On Your Site
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search ranking of every page you publish. By following the steps in […]
Dumbing Down SEO: Basic Tips For The Organic Search Beginner
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. This determination centers around certain factors in […]