What 2 Big Changes to Google AdWords Mean for PPC Marketers
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good news for digital advertisers. But does Google have other ideas? Let’s […]
5 Tools That Will Make Your SEO Life Much Easier
These tools will help your business grow, generate leads, develop customer loyalty, and make more money – all while keeping your clients and teams happy. Working with hundreds of clients and projects on a daily basis, digital agencies and SEO professionals with a lot of projects spend an enormous amount of time estimating, developing strategies, analyzing, […]
How to use SEO data in your social media strategy
Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big […]
The SEO Formula: 3 Surefire Hacks to Get Highly RankedÂ
Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags, technical SEO, etc. Off-page SEO mainly revolves around link building — a task that is crucial to […]
How Long Should Your Content Be For Optimal SEO?
Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, […]
3 Reasons Why Landing Pages Are Important for a PPC Campaign
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land†on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are […]
3 Masterful SEO Insights That Will Change Your Life
Some SEO insights offer incremental improvement. Others can change your life forever. We need both. But today I want to focus on three life-changing insights. As you can probably guess, these aren’t “tactics.†These are fundamental ways of looking at your discipline. You may even have heard some of them before. But if there’s one […]
SEO Vs. PPC: Pros, Cons And A Holistic Approach To Search
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online marketing with two distinctly different approaches. According to a 2016 survey, 53% of consumers use search […]
6 Digital Marketing Strategies You Need To Adopt In 2020 Â
If you haven’t already! Doing business today means finding a way to market your company by harnessing the power of the internet. Still today there are companies that forgo the use of the internet thinking it is too complicated or that they will be fine without it. This kind of thinking is troubling since implementing […]
How To Determine The Right PPC Advertising Budget
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?†The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to help companies determine how much to […]