A.I. in SEO: What to Know from the Leaks about the Google Search Engine Ranking Algorithm
The Five Most Key Takeaways from This Blog Post An internal source at Google leaked a ton of information about how Google’s automated search engine ranking algorithms work. Among the findings is that user clicks are more or less seen as votes about what content is most worth ranking. Linking is also, predictably, a big […]
10 Steps to SEO For Startups
10 Steps to SEO for a Startup Today we’re going to talk about the 10 steps for SEO as a startup. So what defines a startup online? At Guardian Owl Digital, we define a startup as a website that has less than 50 pages. Even if you’re looking at your website right now and saying […]
Seven ways to future-proof your SEO strategy for 2018
The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times. Search engine optimisation is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. You can expect to see mobile devices, artificial intelligence (AI) and voice […]
Why Building a Brand Is the Most Viable SEO Strategy in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized†for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. […]