Super Bowl Ads drove 7.5 incremental searches for Advertisers
Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi, “Commander” won the top spot. Â Four of the top […]
Google and Deep Learning
W I R E D just released a pretty cool article about Google Search’s artificial intelligence. Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a […]
Google Gives Away Free Ads to Fight Radicalism
Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism. ——> A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist†queries, and “divert†users to anti-extremist or anti-radical content and sites instead. Fighting […]
How do Google Search Engines Work?
GOOGLE developes a deep learning neural network program. Thats a useful network program. All of our consultants and campaign managers are Google Certified and we take a lot of pride in educating our clients on not just their search campaign, but how search engines work. When you type in a search query in Google, Yahoo, […]