Five Ways To Write SEO Content That Converts
An SEO powerhouse may rank well in search results, but that doesn’t mean the website gets the conversions it deserves. Finding a balance between form (user design, infographics, videos) and function (Google-friendly SEO, content length, authority) is difficult for small businesses and their marketers. It’s great to have an attention-grabbing, visually appealing site, but that […]
7 marketing and promotion tactics to get your content discoveredÂ
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As […]
The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. […]