5 conversion boosters to optimize your PPC campaignsÂ
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
Take Your eCommerce Store to the Next Level with These 5 AdWords Tips
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can take months to see results, running a PPC campaign can generate results overnight. One of the main platforms for this type of advertising is Google AdWords. AdWords will enable your website to […]
SEO vs PPC – how do they go hand in hand? – Best in Australia
In the current technological era, SEO (search engine optimization) and PPC (Pay Per Click) are two major effective marketing techniques. Business vendors from all segments have advertised their business at some point in time. Without the help of SEO and PPC, it is very hard to promote business. Especially, at present, every company needs an […]
The technology behind AI in PPC
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategiesagencies can take to future-proof their business. In this final post on the state of […]
6 facts to nail your PPC strategies in 2018 | Marketing Interactive
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little understanding of the practice beyond spends, keywords and bidding. Bhasker Jaiswal, managing partner of marketing sciences […]
How To Write Compelling Ad Copy
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for years. […]
Why PPC? – The Advantages of Pay-Per-Click Marketing Explained
Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and […]
Which PPC metrics matter? Lessons from half a million keywords
Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not too hard to set up conversion tracking — but chances are that the reason you put money into AdWords was that you wanted to get money out. In other […]
So, You’ve Created a Website: Now, What?
Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how. It’s almost 2018, and all the years (so far) that we’ve enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring entrepreneurs to passionate bloggers. […]
3 widespread PPC myths you’re mistakenly falling for
This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar cheese has a lot more of the chemical than turkey, but you never hear […]