AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]
Google and Deep Learning
W I R E D just released a pretty cool article about Google Search’s artificial intelligence. Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a […]
How do Google Search Engines Work?
GOOGLE developes a deep learning neural network program. Thats a useful network program. All of our consultants and campaign managers are Google Certified and we take a lot of pride in educating our clients on not just their search campaign, but how search engines work. When you type in a search query in Google, Yahoo, […]