AdWords Attribution: Give Your Clicks Some Credit!
The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of it. I can understand how he missed it. […]
3 SEO tasks to start 2018 off with a bang
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start […]
Why Building a Brand Is the Most Viable SEO Strategy in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized†for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. […]
Top 4 Reasons Your SEO Isn’t Increasing Sales
Due to the degree of difficulty and ever-increasing complexity of search engine optimization, you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand dollars a month on a strategy that doesn’t improve my sales, I’d begin to […]
Visual Search: Looking Beyond Image SEO Marketing in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had […]
Cost-effective digital advertising methods that every brand must adopt
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world. Almost a year back, the IT giant Cisco saved […]
2017 growth hacks: Use affiliates to improve PPC reach
Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone […]