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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content,...

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