Facebook’s New Machine Learning Algorithm Knows Your Next Move—And That’s a Good Thing
[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_margin=”7px|auto||auto||” custom_padding=”1px|||||”][et_pb_column _builder_version=”4.9.10″ _module_preset=”default” type=”4_4″][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”7px|||||”] Facebook has been under fire lately for a number of reasons. The social media giant’s four-hour shutdown was a major controversy, as many users wondered how exactly one of the biggest tech companies in the world could suffer […]
How to Select Effective Keywords for SEO
Search Engine Optimization, better known as SEO, is a new age marketing strategy in which the selection of specific targeted keywords impacts the visibility of a website in search engine results. SEO has become a deciding factor in the success of companies of all sizes and across all industries. In this article, we will discuss […]
3 essential techniques for SEO success
In today’s rapidly changing digital world, SEO techniques can change with the direction of the wind. Tricks that won you a front-page position two years ago may be useless now. In order to drive a digital marketing campaign to success, it is vital to understand the importance of SEO. When used properly, SEO facilitates in […]
15 SEO Myths That Just Won’t Die – SEO 101
In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies†or in this case “Zombie Myths.†Zombie SEO Myths Zombie SEO myths are myths that, despite being debunked over and over again, never seem to […]
Take My Advice: Stop Taking So Much SEO Advice
If you want to be truly successful in SEO, you need to stop taking so much SEO advice. Here’s why. There’s no shortage of SEO advice to go around. Heck, I’ve made a career out of it. I’ve listed hundreds of strategies companies can use to improve their rankings in search engines, and have provided updates as SEO […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
3 Masterful SEO Insights That Will Change Your Life
Some SEO insights offer incremental improvement. Others can change your life forever. We need both. But today I want to focus on three life-changing insights. As you can probably guess, these aren’t “tactics.†These are fundamental ways of looking at your discipline. You may even have heard some of them before. But if there’s one […]
What we learned from SEO: The MovieÂ
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: […]
Dumbing Down SEO: Basic Tips For The Organic Search Beginner
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown first to users. This determination centers around certain factors in […]
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic, but the workflow is also getting an update. First the […]