Google AdWords new responsive search ads can show 3 headlines
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go. […]
Is it time to add pay-per-click to your marketing mix?
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. One pay-per-click program is called Google AdWords. AdWords is an online advertising service […]
5 advanced Google AdWords features to enhance your PPCÂ
Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage. […]
AdWords Attribution: Give Your Clicks Some Credit!
The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of it. I can understand how he missed it. […]
An introduction to advanced audience targeting in AdWordsÂ
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. With all the features available to us across digital advertising platforms, we’ve never had it so good. Yet most marketers I speak to at events are unaware […]
6 Growth Marketing Best Practices for Higher SEM Profitability
We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not just the low-hanging-fruit, top-of-funnel visitors, but those who are “sticky†and likely to lead to a conversion or sale. Search engine marketing (SEM) is the unsung […]
Take Your eCommerce Store to the Next Level with These 5 AdWords Tips
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can take months to see results, running a PPC campaign can generate results overnight. One of the main platforms for this type of advertising is Google AdWords. AdWords will enable your website to […]
Supercharge your email marketing with Google AdWords
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, I’m not alone. According to […]
7 Strategies To Make Your AdWords Campaign Successful
Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to your website – especially when people type in specific keywords related to your business. […]
B2B PPC Tactics: 4 Best Practices to Start Using Today
Discover some of the best practices on B2B PPC campaigns that you can use today, including attribution models, ad types, video, and more. If you work in digital marketing, you might not normally think of B2B PPC (that is, pay-per-click for business-to-business campaigns). Most digital marketers think of PPC as a B2C (business-to-consumer) discipline for […]