Take My Advice: Stop Taking So Much SEO Advice
If you want to be truly successful in SEO, you need to stop taking so much SEO advice. Here’s why. There’s no shortage of SEO advice to go around. Heck, I’ve made a career out of it. I’ve listed hundreds of strategies companies can use to improve their rankings in search engines, and have provided updates as SEO […]
How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine
By thinking like a search engine marketer, you just might discover a powerful new marketing channel. Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling […]
Keyword Rankings Are Meaningless: Learn How to Grade Your SEO
Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first […]
How to Target Different Cities Without Hurting Your SEO
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it. City Pages: Good or Bad for SEO? Google became critical of pages that do not add additional value to a customer a few years ago. […]
What we learned from SEO: The MovieÂ
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: […]
A Mantra for SEO in 2017: Combining Old and New
When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just for the sake of going viral and sometimes in order to […]
6 Stories Of Local Optimization Done Wrong
Here are six hypothetical stories that illustrate how local optimization can be done wrong. Large companies have the money to invest in sophisticated content and SEO programs, and have done so for so long, their positions can’t be realistically challenged by newcomers. Small business owners do have one advantage, though: local optimization. Local optimization takes […]
15 Simple Ways to Ramp Up Your Online Marketing
There’s a lot of marketing advice available online: Some of it is extremely helpful, while much of it is outright incorrect. The Internet can be a double-edged sword — information is readily available and easy to access, but not all of it is good advice. I laid out five popular online marketing options — search […]
The continuing rise of voice search and how you can adapt to it | Search Engine Watch
Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding users’ […]
Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted
Entrepreneur magazine contributor, Mike Templeman, shares his thoughts on the SEO snake oil being solicited by top agencies and advertisers alike. Â SEO takes time and like Mike references, there is no “overnight” fix or silver bullet that can take you to the top. ———–> Don’t get burned by a snake oil salesperson when it comes […]